SARACENS REBRAND

WE REBRANDED ONE OF THE MOST ICONIC RUGBY TEAMS IN THE WORLD & TRULY OWNED STEPPED INTO OUR VILLAIN ERA.

From visual identity, to character, social strategy, merchandise & experiential, this brand evolution aimed to grow fanbases & bring rugby closer to modern day culture. As Creative Director I oversaw brand, social, merch & experiential elements.

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350% INCREASE IN SOCIAL ENGAGEMENTS

X3 INCREASE IN SOCIAL INVENTORY VALUE

SOLD OUT LIFESTYLE RANGE